Alumni Voices with Jason Romano ’93

November 23rd, 2015 Posted in Alumni News & Events
Jason CoverJason Romano was on campus November 12th speaking with Telcom student on the topic of “The Social/Digital Landscape at ESPN and how the culture is changing.” He engaged students with accounts of his time at CCC and offered career advice. Jason began working as a producer with ESPN Radio in 2000. He has been a Sr. Manager/Producer, overseeing NFL and MLB Social Media Strategy and Content, since 2012.

Romano explained the drastic changes that have taken place with Social Media in a short period of time. In 2012, ESPN’s Social Media group was a staff of 3 people; three years later it is now operated by 25. When they began, sales were in the one million dollar range, and in only a few short years has soared to 25 million. Jason told students that 8 years ago 70% of all social media was accessed on desk top computers; today 75% is serviced through mobile devices. He said artwork is now made to be compatible with phones and that program content is much different than it was 5 years ago.

Students were given advice to learn Final Cut Pro video editing software, because it is very similar to the software used by ESPN; to be proficient at Photoshop; complete your four year degree; and take English. Jason offered his biggest piece of advice, “Define the sweet spot.” He said, “Intersect your passion with your talent and then find a mentor who is doing what you want to do.” Making contacts and networking is just as important as your experience and education.

Editor’s Note: To read more about Jason Romano read “In Case You Missed It!” in this issue of Cayuga Alumni Voices.

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