Harlequin’s ‘History 101’ Earns State Honors

December 10th, 2013 | Comments Off on Harlequin’s ‘History 101’ Earns State Honors | Posted in College News & Events

History 101

An all-student company performed the Monty Python-esque excursion through history at the Irene Bisgrove Community Theatre, Cayuga Community College this past October and November.

An adjudicator from the Theatre Association of New York State saw the show and after a talk-back session with the cast, awarded Meritorious Achievement in Ensemble Work to the cast, Meritorious Achievement in Costume and Makeup Design, and Execution to Mathew Ryan Limerick.

Men’s Soccer Qualifies for Regionals

December 10th, 2013 | Comments Off on Men’s Soccer Qualifies for Regionals | Posted in College News & Events


The Cayuga Community College men’s soccer team earned a bid to the NJCAA Region III Division III Tournament as a #6 seed from the West Division. The Spartans finished the season at 7-5-2…with three of the five losses by only one goal.

For more information on Spartan athletics go to www.cayugaspartans.com

Fulton Campus Craft Fair

December 10th, 2013 | Comments Off on Fulton Campus Craft Fair | Posted in College News & Events

Fulton Campus Bench

December 10th, 2013 | Comments Off on Fulton Campus Bench | Posted in College News & Events

SGO Bench

Sue Witmer, Director of Fulton Operations, and former ’12-’13 SGO President Kristan (Marino) Johnson pose at the bench that was graciously donated by the 2012-2013 Student Government Organization (SGO) on the Fulton campus at the end of the last academic year. A small plaque recognizing the ’12-’13 SGO has been placed on the bench.

“A Change Gon’ Come”

December 10th, 2013 | Comments Off on “A Change Gon’ Come” | Posted in Foundation News & Events

The CCC Foundation was pleased to present “A Change Gon’ Come”, the story of Harriet Tubman, brought to life on the stage of the Irene A. Bisgrove Community Theatre on the CCC Auburn campus.

“A Chang Gon’ Come” was a compelling production in two acts that began in the present and went back to re-imagine Harriet’s journey of enchantment, love, agony, dignity and triumph along with her work on the Underground Railroad. The original songs as well as choreography by Kashi-Tara and Kelly Chauncy brought the story to life. The production by the 17-member cast of The Finest! Performance Troupe, traveled from Washington, DC and beyond to perform. The troupe was pleased to be able to share their work in the city Harriet called home.

The November 7 production was free and open to the public through contributions to the Cayuga Community College Foundation’s Cultural Enrichment Fund and the Ruth P. Thomas Arts Fund. The evening performance launched the Harriet Tubman No Longer Underground Symposium held November 8 and 9. A full house saw the plight of one of history’s most awe-inspiring Americans with ties to Auburn, New York.

A question and answer session with the troupe was held after the performance. The Harriet Tubman Boosters Club presented each member with a framed poem written by Brooklyn poet Cyd Charisse Fulton for students at Genesee Elementary School in Auburn. The poem, titled “Freedom Fruit,” was inspired by Ms. Fulton’s visit to the Harriet Tubman Home.

30 Years Ago at ACC (1983)

December 10th, 2013 | Comments Off on 30 Years Ago at ACC (1983) | Posted in Nostalgia Photos

The Value of Social Media

December 10th, 2013 | Comments Off on The Value of Social Media | Posted in Uncategorized

Social Networking Tips for Parents

December 10th, 2013 | Comments Off on Social Networking Tips for Parents | Posted in Lifestyle

Social Networks: Facts of Life

  • Social networking sites like Facebook offer privacy controls to limit who sees your information.
  • Some sites require kids to be older than 13 to have a profile, but younger kids set up accounts anyway.
  • Social networks keep kids connected to friends and provide a space for self-expression.
  • There are no guarantees of privacy (even with settings) — anything can be cut, pasted, and sent.
  • Inappropriate pictures, posts, or messages can result in damage to a kid’s reputation.
  • Kids can “tag” (or identify) their friends; this can violate their friends’ privacy.

It’s all about hanging with friends — online.

Posts, status updates, comments, instant messages, video uploads, tweets, and texts have become a regular part of our kids’ lives. In today’s 24/7 digital world, kids are logging on from everywhere, including smartphones, gaming devices, tablets, and laptops, and many parents simply don’t know what their kids are up to, much less much about the social media they’re using.

The reality is that most kids start developing online relationships around the age of 8, usually through virtual worlds like Club Penguin. By age 10, they’ve progressed to multiplayer games and sharing their digital creations and homemade videos on sites like YouTube. By age 13, millions of kids have already created accounts on social networking sites like Facebook.

There are many positives to social media. It’s a fun way for kids to interact with friends. It can also be a great way to learn new things, collaborate with others, express creativity, and safely experiment with identity.

Why social networking matters

The problem comes when kids share their private thoughts, photos, videos, and personal information. These revealing posts can become very public and last a long time. A post of a provocative photo or a picture with a beer bottle in hand could end up damaging a kid’s reputation.

Even more troubling are the privacy and safety issues that come with social networking. Marketers collect data based on your kids’ online activity and then target ads to them. And now with the ability to easily post your location, physical safety becomes a concern.

While no one knows what effect increased social networking has on kids’ development, it’s clear that young people do need some guidance around use. So how can you help your kids make good decisions as they navigate their virtual lives?

Parent tips for young kids

Parent tips for middle school kids

  • Facebook won’t let kids have sites if they’re under 13. That said, kids simply do the math to figure out what year to put so they’ll seem 13 — or older. Check your kid’s computer browser history. If you see Facebook listed, assume your kid has an account.
  • Tell your kids to think before they post. Remind them that everything can be seen by a vast, invisible audience (otherwise known as friends of friends of friends). Each family is different, but for middle school kids, it’s a good idea for parents to have access to their kids’ pages, at least at first, to be sure that what’s being posted is appropriate. Parents can help keep their children from doing something they’ll regret later.
  • Make sure kids set their privacy settings. Privacy settings aren’t foolproof, but they’re important. Take the time to learn how privacy settings work on your kids’ favorite sites, and teach your kids how to control their privacy.
  • Kindness counts. Lots of sites have anonymous applications like “bathroom wall” or “honesty boxes” that allow users to tell their friends what they think of them. Rule of thumb: If your children wouldn’t say it to someone’s face, they shouldn’t post it.
  • Go online. If you don’t have one already, get an account for yourself. See what kids can and can’t do.

Parent tips for high school kids

  • Talk about the nature of their digital world. Remind them that anyone can see what’s on their pages — even if they think no one will. Potential employers and college admissions staff often surf social networking sites. Ask your teens to think about who might see their pages and how they might interpret the posts or photos.
  • Set some rules for what is and isn’t appropriate for your kids to communicate, play, and post online. Posts with photos or comments about youthful misbehavior could come back to haunt them.
  • Let them know that anything they create or communicate can be cut, altered, pasted, and sent around. Once they put something on their pages, it’s out of their control and can be taken out of context and used to hurt them or someone else. This includes talk and photos of sex, drugs, and alcohol. Tell them that online stuff can last forever. If they wouldn’t put something on the wall of the school hallway, they shouldn’t post it online.
  • Don’t post your location. Social networks allow kids to post their location — but it’s just not safe for teens to do this.
  • Watch the clock. Social network sites can be real time suckers. Hours and hours can go by — which isn’t great for getting homework done.

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Top 5 Social Media Time Saving Tips

December 10th, 2013 | Comments Off on Top 5 Social Media Time Saving Tips | Posted in Lifestyle

Social media provides you with a great opportunity to reach and engage with more potential clients and customers than ever before.

But it can take over your life if you let it.

If you don’t come up with a plan for managing social media, then it will manage you.

A successful social media presence can benefit your company in a number of ways. But if you waste too much time or money on ineffective tactics, then it doesn’t matter how efficient you’re being.

Instead, we need to identify the 20% of our effort that makes up 80% of our success — and double down to produce results in record time.

Here are 5 ways to make sure you’re being effective (and efficient) in social media.

Social Media time management

Tip #1. Reverse Engineer Your Success

The single, most common reason people struggle with social media is because they don’t have a clear direction.

If you don’t know what target you’re aiming for, then you’ll never know how to get there.

So before opening a Twitter account, write down your goals. Social media can benefit your business in 3 major ways:

  1. Increase awareness faster and cheaper than other methods
  2. Reduce costs usually spent in customer service and advertising
  3. Increase profitability through improving conversions and re-purchases

Depending on your resources (i.e. time, budget, energy), it’s probably best to prioritize one or two of these goals MAX. Then you can outline a few key steps to hit your goal and start tailoring everything you do to make sure that it’s feasible.

Not only will you be more effective in hitting your goal, but you’ll also save a lot of lost time that would have been spent chasing down ineffective tactics or distractions.

Tip #2. Funnel Fans from Other Sources

Successful marketing always requires filling the top of your funnel with potential leads and prospects.

In social media, that means acquiring new fans, likes, or follows on a regular, consistent basis. So once you’ve tapped out your small circle of friends, family and close customers… how are you going to do this?

The best way to grow ANY social network is to funnel fans from an existing resource.

Some of these you might “own” (like your street traffic, website traffic, or email list), and some of these you might “borrow” (like cross-promotions or advertising).

For example, you could incentivize your loyal customer database with “free reward points” if they leave you a review on Yelp.

Or you could get more Facebook fans by identifying business partners and running a joint Facebook promotion that you can both cross-promote.

In the long run you need to be careful about driving people to something you don’t own (like your Facebook page) instead of something you do (like your house email list).

But in the short run, funneling fans for quick growth is the best bet.

Tip #3. Chunk and Divide Your Time

There’s an old adage that says if you want something done, then give it to the busiest person you know. Whether that’s true or not — who knows.

But it does raise an important point about setting constraints and prioritizing your time.

There’s almost never a reason to spend longer than 20 minutes on social networks at one time. For example, you can schedule your updates to go out automatically using a variety of tools like Hootsuite or Buffer.

If you have a clear plan of action (see #1 above), then you should know exactly what needs to take place on a daily basis. Check-in a few times throughout the day (like once in the morning, noon, and night) to monitor, respond, and engage, and you significantly limit how much time it takes to create a successful presence.

You’ll also appear more active and be more purposeful (because you’re on a strict deadline). And you can use time tracking software like Toggl or RescueTime to keep yourself accountable. You’ll be more active throughout the day, and each time you check-in you’ll have a purpose because you have no time to waste.

You can set an alarm or use a time tracking tool like RescueTime to help you manage that 20 minutes effectively.

Tip #4. Let Data Be Your Guide

The best way to be successful in marketing is to do more of what people like and less of what they don’t. And the best part about digital marketing is that you can see — and track — exactly what people do and don’t like.

So stop guessing about what to say or do, and use more data to glean insights and drive action.

For example, Facebook Insights gives you a wealth of information about the audience on your Facebook page. You can drill down into their demographics to understand who they are. Or you can dive deep into what they “Like” and click to see what motivates them.

After consulting this data, you can come up with conclusions about what to do next. And you won’t have to guess or post something random to “feel” like you’re being efficient.

Because in social media (and Facebook especially), it doesn’t matter if you have millions of fans. It all depends on how many of those people you can actually reach and if they’re paying attention or not. That’s why engagement is so important.

You can save TONS of time and increase results by taking advantage of the tools and information at your disposal to make better informed decisions.

Tip #5. Start at the Top, Not the Bottom

There are basically two different ways to build up a social media presence…

The first is to “start from the bottom” and get new fans on a one-to-one basis. This approach works (slowly) and takes hours upon hours of effort.

But if you can work from the top down and reach a lot of people at once (think one-to-many), then you can accelerate your results.

For example, find other partners that have influence over many of your target audience. They could be other websites, communities, organizations, blogs, or influential people. Figure out what you can give them that they don’t already have.

Do NOT ask them for a favor.

A media website probably wants content, while a nonprofit wants volunteers and donors.

If you can identify and provide what they need, then it will be easy to get what you want (i.e. promotion).

And by reaching large numbers of highly targeted people at once, you’ll drastically multiply your results while minimizing your time investment.

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10 Great Social Networking Tips and Tricks

December 10th, 2013 | Comments Off on 10 Great Social Networking Tips and Tricks | Posted in Lifestyle

These 10 social networking tips and tricks will help you build a stronger network and take your online presence to the next level. All are designed to make you think strategically and take advantage of timesaving tools to boost your effectiveness.

Here are 10 ways to boost your social standing online.

  1. Listen to Your Audience

    The three most important factors in social networking are audience, audience, audience. Identify what kind of people you’re trying to reach and pay attention to what they’re saying. Build RSS feeds and monitor conversations using listening tools like TweetDeck, Social Mention and Seesmic. (Take this 10-step tutorial on how to use Social Mention to monitor many social networks at once.) Learn the basics of social metrics, or what to measure and why.

  2. Participate and Collaborate

    Set goals for engaging your contacts and monitor how much activity your efforts generate. How many retweets do you get on Twitter? How many reposts does your blog generate? Use third-party tools like Retweetist and the Retweet iPhone App to measure your social media influence and impact on networks. Klout is one such tool that lets you track your impact on multiple social media networks.

  3. Join Specialized Networks

    Whatever your passion, there is a specialized social network for you. Try Digg if you’re a social news hound, Kickstarter for fundraising, Last.fm for music, deviantart.com for artists, fanvibe for sports, or ozmosis for doctors. To find your niche network, run a Google search on “your topic and social media.”

  4. Use Social Media Dashboards

    Save time by using tools like HootSuite to manage your accounts and activity across different social media services, including Twitter, WordPress, Facebook, Foursquare and others. HootSuite lets you post and read messages, track mentions of you, and lets you prepare posts and updates for automatic posting later at pre-scheduled times. Most of the best Twitter clients, for example, also let you manage other social networks.

  5. Ask Lots of Questions

    Asking questions is a great way to engage your contacts, attract fresh links and learn new things. When people reply to your questions with comments or posts, it boosts the visibility of your content on that particular network. But take care to read and respond to answers.

  6. Link, Link, Link

    Links equal love in social media. So liberally add links to your posts, status updates, tweets and other content. Cross-link to your tweets from your blog and vice versa. On Facebook, you can tag your pals to hyperlink their names. All it takes is adding the “@” symbol at the beginning of your friend’s name when you write your status updates. You can also upload files and link to them. Try the TwileShare app, for example.

  7. Time Your Tweets

    Noon Eastern Standard Time is a great tweeting time to reach bigger audiences. American West Coasters are showing up for work then, while East Coasters are starting lunch breaks. If you really want to expand your audience, check out this guide to writing good tweets.

  8. Use Mobile Helpers

    If you have a smart phone, install special helper applications to send and receive information faster on your favorite social networks. Instagram, for example, helps iPhone users spice up their cell-phone photos and share them quickly across different networks — Twitter, Flickr, Facebook and others. There are plenty of Twitter helpers for cell phones and tablet computers. Trickle, for example, displays tweets on the iPad one at a time.

  9. Create a Visual Identity

    Tweak your Twitter profile and other social network home pages to create a unique visual identity. Create a custom Twitter background to add more bio information and give your Twitter presence personality. Many custom backgrounds are available for free downloading at sites such as MyTweetSpace.com.

  10. Back Up Your Virtual Self

    Once you’ve taken time to build a strong social network, don’t let your social identity go up in digital smoke. Make use of available tools for backing up your profiles, photos, and status updates. Facebook’s backup tool is under “download your information” in Account Settings. For Twitter, try a third-party tool like TweetStream or TweetScan. WordPress lets you export your posts to a downloadable XML file, which you can save and import later into a new blog in the event that one of your best social blogs accidentally get zapped into oblivion.

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The Best (and Worst) Times to Post To Twitter, Facebook, Pinterest, and Google+

December 10th, 2013 | Comments Off on The Best (and Worst) Times to Post To Twitter, Facebook, Pinterest, and Google+ | Posted in Lifestyle

shutterstock_93504592-300x225A lot has been said about social timing. Getting your content in front of the right people involves getting it out at the right time on fast-paced social networks.

This infographic explores when is the best time to post to Twitter, Facebook, LinkedIn, Google+ and Pinterest.

A large part of timing your social content will rely on your audience. When they’re online and engaged is usually a good time to post your most exciting stuff!

But there are some general rules of thumb that you can follow to help guide your timing, especially when you’re just getting started on social media.

Posting to Twitter, for instance, between 1 PM and 3 PM is best for engagement. Traffic on Twitter seems to build starting at 11 AM, while it starts to fade at 3 PM. And posting after 3 PM on Fridays is the absolute worst time you can tweet, according to this infographic.

Take a look at the other best and worst times to post to your favorite social networks below:

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10 Tips on How to be a Social Media Superstar

December 10th, 2013 | Comments Off on 10 Tips on How to be a Social Media Superstar | Posted in Lifestyle

The Real (and Hidden) Value of Social Media

December 10th, 2013 | Comments Off on The Real (and Hidden) Value of Social Media | Posted in Lifestyle

I’ve worked with thousands of businesses on their social media marketing strategies, and one of the things that I’ve noticed is that the focus is primarily on creating their social media assets, posting content on their assets, and driving engagement on their assets.

The problem is that the most valuable part of social media has nothing to do with any of your brand assets.

The most valuable part of social media is driving recommendations and natural and authentic social mentions from your customers. Most of these probably don’t take place on your brand page.

Here is an example.

There is a new restaurant that I just tried and I love it. It is amazing. I want to share my experience with my friends and tell them to go. I log in to Facebook and talk about my experience. I take a shot of the food on Instagram and share it on Facebook. I am sharing my experience, encouraging my friends to go. I am doing this on my Facebook page (or other social media accounts) – the restaurant can’t even see it.

This happens all the time.

When I check in to a hotel and share a picture of my room. When my friend asks for a recommendation for an accountant on Facebook and I reply. When my friend shares pictures of her new car, and I start thinking about buying the same one.

These are just a few examples of this concept at work.

The point is that the real value of social media isn’t me liking your page only to ignore your updates and posts (unless you want to pay for me to see them).

The real value is recommendations, comments, and references that people make on their private accounts, many of which are hidden from the business.

I was recently working with an agency that manages social media for a car dealership, and their goal was to grow more likes, interactions, and reach for the Facebook page.

They were focused on the wrong thing.

What do they really want to achieve at the end of the day? More people buying cars from that dealership. Is focusing on the fan page the most obvious and effective way to do this? Maybe, but maybe not.

I just bought a new car and I have no interest in connecting with the dealership – and why should I? I’m not a car enthusiast and I’m not interested in status updates about cars.

That being said, how could I, as a customer, help them achieve their goal of building awareness and ultimately acquiring new customers? By talking to my friends about them. When I bought the car, I posted pictures on social networks but never mentioned the dealer. They should have been a part of that conversation, and they could have been if they had suggested it or given me an incentive.

As my friends mention that they are shopping for new cars (on Facebook and in real life), I might recommend the dealership or the salesperson.

Brands Can Drive Huge Value on Social Media by Getting Their Customers Talking

Their objective should be to get me talking about my experience with them – test-driving cars, the excitement of choosing one, the day I take delivery – and including them in the conversation.

What if the sales rep offered to take my picture in a hot car that I was test-driving for me to post on Facebook (and request that I mention the dealership)?

The point is that businesses should focus on being a part of the dialogue and encouraging their customers (and potential customers) to talk about them in natural ways on their social network. This drives awareness and sales and can be much more effective at reaching potential customers on Facebook, especially since brands don’t get the best visibility in the Facebook news feed.

But How Do We Measure This?

You can’t. It is hidden. Brands don’t have access to the data on Facebook profiles, unless the brand is actually tagged in the post. You can build processes like asking new customers how they heard about you, or getting feedback from your sales team.

Since the value isn’t immediately viewable and marketers can’t point to it and say, “Look what we made happen,” many businesses totally ignore this side of social media marketing, even though it can be the most valuable.

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