The CCC community is pleased to welcome interim president Dr. Gregory DeCinque, who was unanimously approved by the SUNY Board of Trustees. DeCinque retired in August as president of Jamestown Community College, another SUNY institution, where he spent 19 years as the school’s leader. He earned his PhD in Educational Administration from the University of Texas at Austin and focused his dissertation on collective bargaining within community colleges. He also has experience leading a college through fiscal exigency and has been the leading candidate for the position throughout much of the search since Larson announced his retirement in October.
“I hope to apply my leadership experience to help Cayuga through what I know has been a challenging time for all campus members,” DeCinque said in a news release. “We will work together to find the best solutions.”
According to the college, more than 80 percent of faculty and staff who completed a survey, agreed that Dr. DeCinque was highly-qualified for the position. He received praise from the Board of Trustees as well as students and teachers who met with him. SUNY Chancellor Nancy L. Zimpher said in a news release. “We are deeply grateful to Dr. DeCinque for agreeing to come out of retirement and continue to serve our system as interim president of Cayuga Community College, while a search for permanent leadership is underway. It will be a great honor to continue working with Dr. DeCinque during this transition.”
After only two weeks at CCC, DeCinque has been immersed in the college and the community and said “I am beginning to feel at home.” In the short time he has been on campus, he has spent time with many individuals and leaders of various groups in both Cayuga and Oswego counties. In a recent report to the campus community, he stated “It is my belief that you can’t get much done until you know the people.” We are all looking forward to getting to know Gregory DeCinque.
Cathleen C. McColgin, Ph.D. ’86
Dr. McColgin’s association with Cayuga Community College has been a long and impressive one. It began soon after she graduated in 1986 with an AAS in Nursing. After working as an RN and completing her BS in Nursing at SU in 1987, she joined the CCC faculty in 1988 as Coordinator of the Nursing Lab. While employed at Cayuga, Cathleen served in instructional and administrative capacities: as instructor, assistant professor, associate professor, and professor in the Nursing Department; then as the college’s first Director of Assessment; and in 2001 as Associate Dean of the Fulton campus.
By 2008, Cathleen was serving as Provost of the Fulton Campus, as well as President of the Faculty-Student Association (FSA). Cathleen received the SUNY Chancellor’s Award for Excellence in Professional Service in 2005. She also led the successful application process to SUNY and SED (State Education Department) for Branch Campus status of the Fulton campus, which the Governor approved in March 2006. While she served as president of FSA, she presided over negotiations with Follett Higher Education Group for management of the college’s bookstore, which was successful and resulted in securing a $100,000 donation to the Cayuga Community College Foundation. Some of the community and college service organizations that Cathleen has been actively involved in as a board member include the CCC Foundation, ACC/CCC Alumni Association, United Way of Oswego County, and Oswego County Chamber of Commerce.
Previously, Dr. McColgin served for 15 years as a captain in the United States Army Reserve at the 376th Combat Support Hospital. In August 2008, Dr. McColgin was named Provost and Senior Vice President of Onondaga Community College. Her responsibilities there include supervision of instructional, student, enrollment, and diversity services, along with continuing and extended learning. In addition, she leads the faculty to achieve goals and objectives as set forth in the Academic Master Plan and the college’s strategic plan.
Cathleen and her husband Robert have three grown children, Colleen, Todd, and Jennifer, and one grandchild, Mars. Cathleen enjoys golf and travel in her free time.
Update: Fall 2013
Onondaga Community College Provost Cathleen C. McColgin — formerly provost of the Fulton campus of Cayuga Community College — received the prestigious 2013 Multicultural Leadership Award at the National Diversity & Leadership Conference Sept. 19 at the California University of Pennsylvania.
The Multicultural Leadership award recognizes individuals who have made a difference through their achievements and exemplify the ability to excel in their field.
“This award is a tremendous honor for Dr. McColgin and our entire campus community,” said Onondaga President Casey Crabill. “Dr. McColgin’s efforts have made Onondaga a better place for all who come here. We are grateful for her contributions and proud of her accomplishments.”
McColgin, of Skaneateles, has been at OCC for five years. She was provost in Fulton’s CCC campus for seven years. She also was a full-time tenured professor at CCC for 13 years.
McColgin received her doctorate degree in higher education with an emphasis on teaching and administration from Syracuse University. She is a New York State registered nurse and spent 15 years as a captain in the United States Army Reserve at the 376th Combat Support Hospital.
Gen. Colin Powell was the conference keynote speaker at the conference.
For more information on the conference, go to natdiversityconference.com.
Special edition Alumni Association t-shirts celebrating the 150th Anniversary of the battle of Gettysburg are available. Men’s and women’s styles. Call or e-mail for size availability at $10 each. There is still a small supply of Alumni Cap & T Combos (white cotton Tee with red baseball cap) for $12 while supplies last. Alumni@Cayuga-CC.edu or 315/255-1743 ext. 2224.
This year for our annual fall journey to NYC, 48 ACC/CCC alumni and friends enjoyed a multitude of the city’s attractions. We stayed at the Marriott Marquis at Times Square: a forty-nine story hotel located in the middle of everything anyone would want to do in the Big Apple. In order to get to our rooms, you needed to pause and take a quick course in Elevator Ed 102. Every room in the hotel has a great view of the city.
The weather was windy and brisk, typical of a weekend in November. Members of our group enjoyed some Broadway plays: Big Fish, Once, First Date and Glass Menagerie. Many in our group enjoyed the annual Radio City Music Hall Christmas Spectacular. Shopping is always a big attraction; who could go to NYC without going to Macy’s, Toys R Us at Times Square or the Shops at the Winter Village in Bryant Park? Museums like MOMA, The Met, and my favorite the Sea, Air & Space Museum on the USS Intrepid are also high on the “must do” list. We even had some celebrity sightings. Joan Rivers was seen and a member of our group got Billy Crystal’s autograph.
Of course, people enjoy eating in the city, and some of the restaurants enjoyed were Carlotta’s, Bourbon Street, Blue Fin and the Westway Diner. Some of us took a quick trip through New York Harbor on the toll free Staten Island Ferry.
Everyone had a wonderful time in NYC doing their own thing. Thanks goes out to Louise and Mary in the Alumni Office for making the arrangements for another great adventure.
-Fred Falsey, Treasurer
ACC/CCC Alumni Association
The 40th annual Holiday Craft Fair was held on December 7-8 on the Auburn campus. Traditionally, the Alumni Association has sold pizza and water as a fundraiser at the event. Many alumni board members assisted event chair JoAnn Harris, but the three caught on camera were John Lamphere, Amanda Stankus and Bill Jacobs.
After months of research, BestOnlineColleges.org, a leading resource for online education, has released their annual lists for the best online colleges in various fields of study. Data and surveys from programs across the nation was compiled and analyzed over the course of the 2012-2013 academic year. Program fields include: Criminal Justice, Early Childhood Education, Human Resources, Sociology, Math, Biology, Graphic Design and Nutrition. Cayuga Community College was selected as “The Top Online Criminal Justice Program.”
“Cayuga Community College understands the frustration of attending a college that doesn’t offer enough support for its online classrooms. As a result, Cayuga Community College offers degree programs that are fully capable of being completed online. These aren’t just hybrid classes either. In fact, the classes they offer will appear as “normal” classes should you decide to transfer to another school. In this way, students of the Criminal Justice degree program are afforded options should they decide to attend a different school during the course of earning their degree.”
-Long Island News Day
Pete Liddell, the Director of Athletics at Cayuga Community College, was inducted into the Cazenovia College Athletics Hall of Fame on September 28. He was the former assistant athletics director and men’s basketball coach at Cazenovia College and was recognized as the school’s all-time leader in wins (159), and games coached (373) from 1994 to 2005.
Liddell served as assistant athletics director for more than 18 years and was instrumental in saving the North Eastern Athletic Conference for the 2004-2005 seasons, when the conference expanded to 12 teams after having just three in 2004. As the men’s baseball coach at Cazenovia, Liddell racked up 159 wins, four conference championships, and was selected as the coach of the year three times.
Another Athletic Department staff member also received honors. Les Robinson was inducted into the Mynderse Academy Athletic Hall of Fame for 2013.
In October, Cayuga Community College’s Student Activities Board (SAB) sponsored a performance by Garibaldi at the Auburn Public Theater. The event drew a fantastic audience of students, staff and members of our community.
“Inspiration serves Garibaldi in his art and his life. Living with passion and purpose drives Garibaldi every day to transcend what he does as an artist into a philanthropist. Garibaldi’s synergy of music and art is what makes him unique as a painter and a performer.”
The unique program went beyond expectations and was sold out. Director of Student Activities, Norman Lee, stated “We appreciate the support with our programming efforts.”
Cayuga Community College has been selected as a top military-friendly school by Military Advanced Education (MAE) and will be included in the 2014 MAE Guide to Military-Friendly Colleges & Universities. Readers of the MAE Guide include educational service officers and top-level commanders, who guide educational decisions. The MAE Guide provides prospective students with information about colleges and universities with military-friendly policies and services.
Members of the Cayuga Veteran’s Work Group, chaired by faculty member Sarah Yaw, work diligently to support policies, services and programs that enhance the overall educational experience of student veterans. A grateful campus thanks Sarah, Janet Nelson, Jo Ann Harris, Lisa Clark, and Kevin Justian for leading the efforts that led to this prestigious designation.
Janet Nelson, director of adult education and the Cayuga’s liaison to the Department of Defense for Student Veterans, recently learned that her grant application for almost $20,000 was funded by the Institute for Veterans and Military Families. Nelson will work with Cayuga colleagues to create Commissioned for Success: Collaborating to Enhance the Employability of Wounded Warriors (C4S), a multi-faceted educational program that includes: veteran-specific, individual and group academic advisement beginning early in the college acceptance cycle (prior to first semester registration); a series of structured, interactive workshops, the content of which accelerates employability by enhancing a veteran’s knowledge, skills and ability to apply research-based vet-specific best-practices during the job-search process; and professional development for college faculty, staff, and local employers on vet-specific topics, including combat-related disabilities, particularly those characterized as “hidden.” More than half of the funding covers reimbursements for indirect costs (staff time dedicated to project planning and piloting) with the remainder covering direct program materials for marketing, delivery and assessment of the pilots for each target group.
An all-student company performed the Monty Python-esque excursion through history at the Irene Bisgrove Community Theatre, Cayuga Community College this past October and November.
An adjudicator from the Theatre Association of New York State saw the show and after a talk-back session with the cast, awarded Meritorious Achievement in Ensemble Work to the cast, Meritorious Achievement in Costume and Makeup Design, and Execution to Mathew Ryan Limerick.
The Cayuga Community College men’s soccer team earned a bid to the NJCAA Region III Division III Tournament as a #6 seed from the West Division. The Spartans finished the season at 7-5-2…with three of the five losses by only one goal.
For more information on Spartan athletics go to www.cayugaspartans.com
Sue Witmer, Director of Fulton Operations, and former ’12-’13 SGO President Kristan (Marino) Johnson pose at the bench that was graciously donated by the 2012-2013 Student Government Organization (SGO) on the Fulton campus at the end of the last academic year. A small plaque recognizing the ’12-’13 SGO has been placed on the bench.
The CCC Foundation was pleased to present “A Change Gon’ Come”, the story of Harriet Tubman, brought to life on the stage of the Irene A. Bisgrove Community Theatre on the CCC Auburn campus.
“A Chang Gon’ Come” was a compelling production in two acts that began in the present and went back to re-imagine Harriet’s journey of enchantment, love, agony, dignity and triumph along with her work on the Underground Railroad. The original songs as well as choreography by Kashi-Tara and Kelly Chauncy brought the story to life. The production by the 17-member cast of The Finest! Performance Troupe, traveled from Washington, DC and beyond to perform. The troupe was pleased to be able to share their work in the city Harriet called home.
The November 7 production was free and open to the public through contributions to the Cayuga Community College Foundation’s Cultural Enrichment Fund and the Ruth P. Thomas Arts Fund. The evening performance launched the Harriet Tubman No Longer Underground Symposium held November 8 and 9. A full house saw the plight of one of history’s most awe-inspiring Americans with ties to Auburn, New York.
A question and answer session with the troupe was held after the performance. The Harriet Tubman Boosters Club presented each member with a framed poem written by Brooklyn poet Cyd Charisse Fulton for students at Genesee Elementary School in Auburn. The poem, titled “Freedom Fruit,” was inspired by Ms. Fulton’s visit to the Harriet Tubman Home.
Social Networks: Facts of Life
- Social networking sites like Facebook offer privacy controls to limit who sees your information.
- Some sites require kids to be older than 13 to have a profile, but younger kids set up accounts anyway.
- Social networks keep kids connected to friends and provide a space for self-expression.
- There are no guarantees of privacy (even with settings) — anything can be cut, pasted, and sent.
- Inappropriate pictures, posts, or messages can result in damage to a kid’s reputation.
- Kids can “tag” (or identify) their friends; this can violate their friends’ privacy.
It’s all about hanging with friends — online.
Posts, status updates, comments, instant messages, video uploads, tweets, and texts have become a regular part of our kids’ lives. In today’s 24/7 digital world, kids are logging on from everywhere, including smartphones, gaming devices, tablets, and laptops, and many parents simply don’t know what their kids are up to, much less much about the social media they’re using.
The reality is that most kids start developing online relationships around the age of 8, usually through virtual worlds like Club Penguin. By age 10, they’ve progressed to multiplayer games and sharing their digital creations and homemade videos on sites like YouTube. By age 13, millions of kids have already created accounts on social networking sites like Facebook.
There are many positives to social media. It’s a fun way for kids to interact with friends. It can also be a great way to learn new things, collaborate with others, express creativity, and safely experiment with identity.
Why social networking matters
The problem comes when kids share their private thoughts, photos, videos, and personal information. These revealing posts can become very public and last a long time. A post of a provocative photo or a picture with a beer bottle in hand could end up damaging a kid’s reputation.
Even more troubling are the privacy and safety issues that come with social networking. Marketers collect data based on your kids’ online activity and then target ads to them. And now with the ability to easily post your location, physical safety becomes a concern.
While no one knows what effect increased social networking has on kids’ development, it’s clear that young people do need some guidance around use. So how can you help your kids make good decisions as they navigate their virtual lives?
Parent tips for young kids
- Stick with age-appropriate sites. For kids 5-8, there are sites with strong safety features that help kids play without risking inappropriate content or contact.
Parent tips for middle school kids
- Facebook won’t let kids have sites if they’re under 13. That said, kids simply do the math to figure out what year to put so they’ll seem 13 — or older. Check your kid’s computer browser history. If you see Facebook listed, assume your kid has an account.
- Tell your kids to think before they post. Remind them that everything can be seen by a vast, invisible audience (otherwise known as friends of friends of friends). Each family is different, but for middle school kids, it’s a good idea for parents to have access to their kids’ pages, at least at first, to be sure that what’s being posted is appropriate. Parents can help keep their children from doing something they’ll regret later.
- Make sure kids set their privacy settings. Privacy settings aren’t foolproof, but they’re important. Take the time to learn how privacy settings work on your kids’ favorite sites, and teach your kids how to control their privacy.
- Kindness counts. Lots of sites have anonymous applications like “bathroom wall” or “honesty boxes” that allow users to tell their friends what they think of them. Rule of thumb: If your children wouldn’t say it to someone’s face, they shouldn’t post it.
- Go online. If you don’t have one already, get an account for yourself. See what kids can and can’t do.
Parent tips for high school kids
- Talk about the nature of their digital world. Remind them that anyone can see what’s on their pages — even if they think no one will. Potential employers and college admissions staff often surf social networking sites. Ask your teens to think about who might see their pages and how they might interpret the posts or photos.
- Set some rules for what is and isn’t appropriate for your kids to communicate, play, and post online. Posts with photos or comments about youthful misbehavior could come back to haunt them.
- Let them know that anything they create or communicate can be cut, altered, pasted, and sent around. Once they put something on their pages, it’s out of their control and can be taken out of context and used to hurt them or someone else. This includes talk and photos of sex, drugs, and alcohol. Tell them that online stuff can last forever. If they wouldn’t put something on the wall of the school hallway, they shouldn’t post it online.
- Don’t post your location. Social networks allow kids to post their location — but it’s just not safe for teens to do this.
- Watch the clock. Social network sites can be real time suckers. Hours and hours can go by — which isn’t great for getting homework done.
Social media provides you with a great opportunity to reach and engage with more potential clients and customers than ever before.
But it can take over your life if you let it.
If you don’t come up with a plan for managing social media, then it will manage you.
A successful social media presence can benefit your company in a number of ways. But if you waste too much time or money on ineffective tactics, then it doesn’t matter how efficient you’re being.
Instead, we need to identify the 20% of our effort that makes up 80% of our success — and double down to produce results in record time.
Here are 5 ways to make sure you’re being effective (and efficient) in social media.
Tip #1. Reverse Engineer Your Success
The single, most common reason people struggle with social media is because they don’t have a clear direction.
If you don’t know what target you’re aiming for, then you’ll never know how to get there.
So before opening a Twitter account, write down your goals. Social media can benefit your business in 3 major ways:
- Increase awareness faster and cheaper than other methods
- Reduce costs usually spent in customer service and advertising
- Increase profitability through improving conversions and re-purchases
Depending on your resources (i.e. time, budget, energy), it’s probably best to prioritize one or two of these goals MAX. Then you can outline a few key steps to hit your goal and start tailoring everything you do to make sure that it’s feasible.
Not only will you be more effective in hitting your goal, but you’ll also save a lot of lost time that would have been spent chasing down ineffective tactics or distractions.
Tip #2. Funnel Fans from Other Sources
Successful marketing always requires filling the top of your funnel with potential leads and prospects.
In social media, that means acquiring new fans, likes, or follows on a regular, consistent basis. So once you’ve tapped out your small circle of friends, family and close customers… how are you going to do this?
The best way to grow ANY social network is to funnel fans from an existing resource.
Some of these you might “own” (like your street traffic, website traffic, or email list), and some of these you might “borrow” (like cross-promotions or advertising).
For example, you could incentivize your loyal customer database with “free reward points” if they leave you a review on Yelp.
Or you could get more Facebook fans by identifying business partners and running a joint Facebook promotion that you can both cross-promote.
In the long run you need to be careful about driving people to something you don’t own (like your Facebook page) instead of something you do (like your house email list).
But in the short run, funneling fans for quick growth is the best bet.
Tip #3. Chunk and Divide Your Time
There’s an old adage that says if you want something done, then give it to the busiest person you know. Whether that’s true or not — who knows.
But it does raise an important point about setting constraints and prioritizing your time.
There’s almost never a reason to spend longer than 20 minutes on social networks at one time. For example, you can schedule your updates to go out automatically using a variety of tools like Hootsuite or Buffer.
If you have a clear plan of action (see #1 above), then you should know exactly what needs to take place on a daily basis. Check-in a few times throughout the day (like once in the morning, noon, and night) to monitor, respond, and engage, and you significantly limit how much time it takes to create a successful presence.
You’ll also appear more active and be more purposeful (because you’re on a strict deadline). And you can use time tracking software like Toggl or RescueTime to keep yourself accountable. You’ll be more active throughout the day, and each time you check-in you’ll have a purpose because you have no time to waste.
You can set an alarm or use a time tracking tool like RescueTime to help you manage that 20 minutes effectively.
Tip #4. Let Data Be Your Guide
The best way to be successful in marketing is to do more of what people like and less of what they don’t. And the best part about digital marketing is that you can see — and track — exactly what people do and don’t like.
So stop guessing about what to say or do, and use more data to glean insights and drive action.
For example, Facebook Insights gives you a wealth of information about the audience on your Facebook page. You can drill down into their demographics to understand who they are. Or you can dive deep into what they “Like” and click to see what motivates them.
After consulting this data, you can come up with conclusions about what to do next. And you won’t have to guess or post something random to “feel” like you’re being efficient.
Because in social media (and Facebook especially), it doesn’t matter if you have millions of fans. It all depends on how many of those people you can actually reach and if they’re paying attention or not. That’s why engagement is so important.
You can save TONS of time and increase results by taking advantage of the tools and information at your disposal to make better informed decisions.
Tip #5. Start at the Top, Not the Bottom
There are basically two different ways to build up a social media presence…
The first is to “start from the bottom” and get new fans on a one-to-one basis. This approach works (slowly) and takes hours upon hours of effort.
But if you can work from the top down and reach a lot of people at once (think one-to-many), then you can accelerate your results.
For example, find other partners that have influence over many of your target audience. They could be other websites, communities, organizations, blogs, or influential people. Figure out what you can give them that they don’t already have.
Do NOT ask them for a favor.
A media website probably wants content, while a nonprofit wants volunteers and donors.
If you can identify and provide what they need, then it will be easy to get what you want (i.e. promotion).
And by reaching large numbers of highly targeted people at once, you’ll drastically multiply your results while minimizing your time investment.
These 10 social networking tips and tricks will help you build a stronger network and take your online presence to the next level. All are designed to make you think strategically and take advantage of timesaving tools to boost your effectiveness.
Here are 10 ways to boost your social standing online.
Listen to Your Audience
The three most important factors in social networking are audience, audience, audience. Identify what kind of people you’re trying to reach and pay attention to what they’re saying. Build RSS feeds and monitor conversations using listening tools like TweetDeck, Social Mention and Seesmic. (Take this 10-step tutorial on how to use Social Mention to monitor many social networks at once.) Learn the basics of social metrics, or what to measure and why.
Participate and Collaborate
Set goals for engaging your contacts and monitor how much activity your efforts generate. How many retweets do you get on Twitter? How many reposts does your blog generate? Use third-party tools like Retweetist and the Retweet iPhone App to measure your social media influence and impact on networks. Klout is one such tool that lets you track your impact on multiple social media networks.
Join Specialized Networks
Whatever your passion, there is a specialized social network for you. Try Digg if you’re a social news hound, Kickstarter for fundraising, Last.fm for music, deviantart.com for artists, fanvibe for sports, or ozmosis for doctors. To find your niche network, run a Google search on “your topic and social media.”
Use Social Media Dashboards
Save time by using tools like HootSuite to manage your accounts and activity across different social media services, including Twitter, WordPress, Facebook, Foursquare and others. HootSuite lets you post and read messages, track mentions of you, and lets you prepare posts and updates for automatic posting later at pre-scheduled times. Most of the best Twitter clients, for example, also let you manage other social networks.
Ask Lots of Questions
Asking questions is a great way to engage your contacts, attract fresh links and learn new things. When people reply to your questions with comments or posts, it boosts the visibility of your content on that particular network. But take care to read and respond to answers.
Link, Link, Link
Links equal love in social media. So liberally add links to your posts, status updates, tweets and other content. Cross-link to your tweets from your blog and vice versa. On Facebook, you can tag your pals to hyperlink their names. All it takes is adding the “@” symbol at the beginning of your friend’s name when you write your status updates. You can also upload files and link to them. Try the TwileShare app, for example.
Time Your Tweets
Noon Eastern Standard Time is a great tweeting time to reach bigger audiences. American West Coasters are showing up for work then, while East Coasters are starting lunch breaks. If you really want to expand your audience, check out this guide to writing good tweets.
Use Mobile Helpers
If you have a smart phone, install special helper applications to send and receive information faster on your favorite social networks. Instagram, for example, helps iPhone users spice up their cell-phone photos and share them quickly across different networks — Twitter, Flickr, Facebook and others. There are plenty of Twitter helpers for cell phones and tablet computers. Trickle, for example, displays tweets on the iPad one at a time.
Create a Visual Identity
Tweak your Twitter profile and other social network home pages to create a unique visual identity. Create a custom Twitter background to add more bio information and give your Twitter presence personality. Many custom backgrounds are available for free downloading at sites such as MyTweetSpace.com.
Back Up Your Virtual Self
Once you’ve taken time to build a strong social network, don’t let your social identity go up in digital smoke. Make use of available tools for backing up your profiles, photos, and status updates. Facebook’s backup tool is under “download your information” in Account Settings. For Twitter, try a third-party tool like TweetStream or TweetScan. WordPress lets you export your posts to a downloadable XML file, which you can save and import later into a new blog in the event that one of your best social blogs accidentally get zapped into oblivion.
This infographic explores when is the best time to post to Twitter, Facebook, LinkedIn, Google+ and Pinterest.
A large part of timing your social content will rely on your audience. When they’re online and engaged is usually a good time to post your most exciting stuff!
But there are some general rules of thumb that you can follow to help guide your timing, especially when you’re just getting started on social media.
Posting to Twitter, for instance, between 1 PM and 3 PM is best for engagement. Traffic on Twitter seems to build starting at 11 AM, while it starts to fade at 3 PM. And posting after 3 PM on Fridays is the absolute worst time you can tweet, according to this infographic.
Take a look at the other best and worst times to post to your favorite social networks below: